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ESPN x F1 PADDOCK ACTIVATION

USA 2021

At the 2021 US Grand Prix in Austin, in collaboration with Race Service, we designed and constructed a paddock activation that would fuse Formula 1 and Basketball in celebration of NBA’s 75th anniversary.

With the guidance of some NBA legends, the drivers competed in a free-throw competition where each team aimed to win $20,000 for their chosen charity.

Equipped with a 4K LED screen backdrop and a league standard wooden basketball court floor, the stand proved to be a hit for more than just the free-throw competition. It became a hub for interviews and the paddock’s biggest talking point throughout the weekend.

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