About

With a rich heritage that spans decades of global experience, our mission is to transform sports events into unforgettable spectacles. From the initial spark of an idea to the final applause, our team brings visions to life, ensuring each project not only meets but exceeds expectations.

Dive deeper into our journey, discover our global locations, and learn how we’ve become leaders in the sports event industry.

Our Locations

Continents

Countries

CITIES

Germany, Amberg

Situated in Amberg, Germany, our headquarters not only comprises a print house for our production needs but also serves as the neve center for operations planning and event management in collaboration with Wagner Spediton of the Wagner Group.

England, Oxford

Our Oxford, England office is the heartbeat of our creative design and event management operations, ensuring a blend of innovation and precise planning.

Mexico, Mexico City

Our Mexico City location is home to the dynamic Sport Signage Mexico Team, equipped with an array of resources including storage facilities, a design team, and specialized event management and operations team. This setup positions us uniquely to orchestrate a diverse array of events throughout North America, from F1 races to live conserts, demnostrating our comprehensive capabilities in the signage industry.

USA, LAS VEGAS

Located in Las Vegas, USA, our facilities include storage spaces, with plans for expansion to accommodate our growing operations, especially in the North American region.

Malaysia

Located in Malaysia, our strategic storage facilities are deisgned to streamline logistics by minimizing transportation distances, significantly enhancing our opertional efficiency in Asia.

Bahrain

In Bahrain, our operations are located at the Bahrain International Circuit (BIC), featuring both storage facilities and offices. This location, combined with our dedicated operations team, enables us to efficiently execute a diverse array of events, showcasing our expanding comitment to excellence in the region.

Singapore

Our presence in Singapore enhances our capability to operate effectively and efficiently across the Asian region. This strategic location allows us to better connect with key markets and partners throughout the area.

Our History

1964

Our logistics division has worked with a wide range of clients, including Formula 1, Siemens, Porsche, Mercedes and established a relationship with the US and German Government

1964

1989

The F1 Journey begins.

1989

2014

2014 was our first season providing event signage in Formula 1. Since then Sport Signage has developed unrivalled experience in delivering a comprehensive and flexible service under the highest level of scrutiny. We are now an FIA-accredited supplier, operating highly- skilled technical, digital, printing and painting teams.

2014

2017

Since 2017, we've provided branding, signage, and LED solutions to FC Nürnberg. Our services include stadium and wayﬁnding signage that enhance the fan experience. We're proud to work with FC Nürnberg to showcase their brand and engage with their fans in new and exciting ways.

2017

2018

2018 featured many exciting projects for us...including new ground paintings, LED installations and innovative podium. Especially in Mexico, when the winning Formula 1 car made it to the top of the podium. We continued to work alongside our trusted suppliers and partners, which meant we were able to design, produce, build, and project manage both the structure and the design of content for this unique podium ceremony.

2018

2019

In 2019 we developed a system called Brandlytics, this can can track the time each sponsor at your event is shown on screen, as well as gage it’s effectiveness. The system uses AI technology and can track almost any footage that is presented to it, in real time, with around 98% accuracy.

2019

2020

In 2020, despite the challenges posed by the COVID-19 pandemic, we adapted to the current climate and continued to deliver high-quality services to our clients in the sports industry. We remained dedicated and resourceful, ﬁnding new and innovative ways to help our clients succeed.

2020

2023

At the heart of our most ambitious projects lies creativity. In 2023, we took our creativity to the next level by providing ground painting services for the Super Bowl. This exciting new venture has inspired us to seek out more innovative opportunities in the future.

2023

NOW

We will continue to innovate and develop ideas that push the boundaries and possibilities within sport. We have already been involved in the ﬁrst projection mapping in Formula 1, at the Bahrain Grand Prix. This featured in our best podium yet and we are excited to see what the rest of the season holds...

We will continue to focus on sustainability and we are committed to delivering our services in a conscientious way. Our goal is to be become Netzero by 2030 and we have already put in place a range of measures to achieve this.

NOW

we Bring

Signage

to life